Customer ExperienceJanuary 7, 202612 min readNilesh Sharma

From Prediction to Prescription: Leveraging Advanced ML and Causal AI for Real-Time 'Next-Best-Action' in Retail

Moving beyond reacting to customer behavior to anticipating and shaping it through advanced ML and causal AI.

The retail landscape in Southeast Asia and the Middle East is characterized by rapid digital adoption and fierce competition. To thrive, we must move beyond simply reacting to customer behavior; we must anticipate and shape it...

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